How to Print A Book: A Guide for New Authors

Whether you're an aspiring author or a seasoned publisher, understanding how to print a book in the first place is crucial for making your literary vision a reality. We’ll walk you through everything you need to know about book printing, from choosing a printing service to preparing your files and distributing your finished product.

Print-on-Demand (POD) vs. Bulk Printing

Two well-known book printing methods, print-on-demand (POD) and bulk printing, each have advantages and drawbacks, so let’s explore them to help you make an informed decision:

Print-on-Demand (POD)

Print on demand is a modern printing method that’s become more popular due to the expansion of the self-publishing industry. Books are only printed as orders come in, making it an economical, sustainable, and profitable way to create and sell your publications.

Pros:

• No minimum order quantity: You can print as few as one copy at a time, making it ideal for new authors testing the waters.

• Ideal for small print runs: POD is perfect for self-publishing or those who expect lower sales volumes.

• Reduced upfront costs: No initial financial investment makes POD accessible and allows creators to invest their money in other areas of their business.

• Easy to update content: If you need to edit your book, POD lets you update your files seamlessly.

Cons:

• Higher cost per unit: The price per book is higher than bulk printing, which can reduce your sales profits.

• Limited customization options: Compared to bulk printing, there are fewer options for paper types, bindings, and finishes.

• Longer turnaround times for large orders: While small orders are quick, turnaround times for larger orders can take longer than bulk printing.

Mixam’s print-on-demand service, PrintLink, enables the direct selling and shipping of printed books without the hassles of inventory and distribution. Watch this walkthrough video to see how it works: 

Bulk Printing

Bulk printing is a traditional printing method that involves producing a large quantity of books at once. It is the preferred method for large print runs due to its cost efficiency and high-quality results.

Pros:

• Lower cost per unit for large print runs: Once the initial setup is complete, the cost per book decreases significantly as the print run increases.

• High-quality print results: Bulk printing offers excellent print quality with sharp images and vibrant colors.

• Extensive customization options: You can choose from various paper types, binding options, and special finishes, such as spot UV.

• Fast turnaround for large quantities: Bulk printing usually has quicker turnaround times than POD.

Cons:

• Higher upfront costs: The initial setup costs are higher, which means a higher initial investment.

• Requires larger minimum orders: Some bulk printers require a minimum order, which may be challenging for authors with limited budgets. At Mixam, however, we have no minimum order requirements.

• Potential financial strain: Self-publishers will have to invest in book printing themselves (unless they have funding), and unsold stock can mean lost profits.

Visit our Print-on-Demand (POD) vs. Bulk Printing post for a more detailed comparison.

Factors to Consider When Choosing Between POD and Bulk Printing

• Budget: POD might be more feasible if you have a limited budget.

• Quantity: For larger print runs, bulk printing offers better cost efficiency.

• Timeline: Consider how quickly you need your books printed and delivered.

• Customization: If you require special finishes or unique formats, bulk printing is more accommodating.

Selecting a Book Printing Service

Choosing a print service that matches your needs will lay the foundation for a smooth and successful print run. Let’s do a quick comparison:

Mixam

Mixam is a top-tier book printing service known for its high-quality prints, exceptional customer service, and competitive pricing. We offer a variety of printing options, including both POD and offset printing, catering to authors and publishers with diverse needs. An easy-to-use online platform lets you quickly get a quote, upload your files, and track your order.

Why Choose Mixam?

• High-Quality Prints: Mixam uses state-of-the-art technology to ensure every book looks professional and polished.

• Wide Range of Options: Mixam has 4,500 print combinations available for a range of items from hardcover to paperback books!

• User-Friendly Platform: Our intuitive online system makes it easy to get started, from getting a quote to uploading your files.

• Excellent Customer Service: Our dedicated team of print experts is here to help you every step of the way.

Other Popular Book Printing Companies

Other noteworthy services include Amazon KDP and IngramSpark. However, these platforms often cater to different audiences and may not provide the same level of customization or print quality as Mixam.

Amazon KDP

Amazon's Kindle Direct Publishing (KDP) offers an integrated ebook and print-on-demand book publishing platform. It's a convenient choice for authors looking to reach a broad audience quickly. Don’t miss this video comparing Mixam’s print quality with Amazon KDP.

Pros:

• Extensive Distribution Network: Your book will be available on Amazon, reaching millions of potential readers.

• Easy Integration with Kindle: Seamlessly publish both print and digital versions.

• No Upfront Costs: Pay only when you sell a book.

Cons:

• Limited Customization: Fewer options for book size, paper type, and cover finishes.

• Higher Print Costs: You may experience higher per-unit costs than other POD services.

IngramSpark

IngramSpark is known for its vast distribution network and high-quality prints, making it a favorite among indie authors and small publishers:

Pros:

• Extensive Distribution: Access to Ingram’s global distribution network, including bookstores and libraries.

• High-Quality Printing: High-quality printing and more customization options than Amazon KDP.

• Affordable Bulk Orders: Competitive pricing for larger print runs.

Cons:

• Complex Setup: The setup process is arguably more intricate than Amazon KDP.

• Upfront Fees: Creators need to pay an initial setup fee for every book they publish.

Comparison of Services

Tips for Evaluating and Choosing the Right Service

When evaluating book printing services, consider the following factors:

• Print quality and customization options: Ensure the service meets your specific needs and those of your audience or market.

• Pricing: Compare quotes from multiple providers before making a final decision.

• Customer reviews: Look for feedback from other authors and publishers and check out review websites.

• Customer service: Choose a print service that offers responsive and helpful support with multiple contact options.

File Formats and Specifications

Familiarize yourself with your chosen printing service’s file setup requirements. Once you have a design in mind, you'll need:

• CMYK Color Mode: Design your files in CMYK color mode to ensure the colors in your design remain within the printable range.

• Bleed, Quiet Area and Trim Guidelines: Bleed allows for images to extend to the edge of the page after trimming, and the quiet area keeps content away from the trim line to ensure no important content is cut into or off. At Mixam, you can download our free templates after selecting your print specifications on the Instant Quote Calculator as an underlay for your designs in your preferred design program. Alternatively, you can use our Design Online tool to customize pre-made templates with preset printing guidelines.

Tips for Formatting and Designing Your Book

• Consistent Formatting: Use a print-compatible font (i.e., not a web font) that’s the same size with consistent spacing throughout your book.

• High-Resolution Files: Create your files with a 300 dpi resolution for sharp and crisp printing, and embed your fonts before exporting.

• Professional Cover Design: Invest in a compelling cover design that attracts readers. Your cover is often the first thing potential buyers will see, so make it count.

Importance of Proofreading and Editing

Before uploading your files, it’s essential to proofread and edit your manuscript to prevent the need for additional updates or costly reprints. Consider the following:

• Self-Editing: Read your manuscript multiple times to catch formatting, spelling, and layout errors.

• Beta Readers: Have a few trusted individuals review your manuscript and request feedback where necessary.

• Professional Editing: Hiring an experienced editor can significantly improve the quality of your book. They can help with everything from grammar and punctuation to story structure and flow.

Ordering and Receiving Your Printed Books

Placing an Order

Once you’ve finalized your files, you’re ready to place an order. With Mixam, you can expect a streamlined ordering process that makes it easy to upload your files and fix any last-minute issues. Here are the key steps:

• Get a Quote: Choose a product from the menu at the top of our website or enter a web URL. Then, scroll down to the Instant Quote Calculator and enter your specifications for an instant free quote.

• Upload Your Files: Once you’ve added a quote to your cart and clicked ‘Continue,’ a pending order will open. Make sure to complete your Details and Payment tabs. You can upload your files from your device or a cloud-based platform like Dropbox, paste a web link, drag and drop files, or use Mixam’s free Design Online tool. You can upload files individually or as single or double-page spreads.

• Review and Approve: Review your downloadable proof, the virtual flipbook preview, and the thumbnails in your Artwork tab before confirming your order. If you encounter issues with your files, you can contact our team or refer to our Support section.

Shipping Options and Costs

Different services offer various shipping options. At Mixam, we provide multiple shipping methods to suit your needs and budget, ensuring your books arrive promptly:

• Best Value Shipping: This option is economical and reliable, perfect for non-urgent orders.

• Priority Shipping: This option is ideal for those with a higher budget who want an earlier estimated delivery date.

• Split Shipping: This option allows you to send printed copies to multiple addresses from a single order.

• International Shipping: This option is for authors and publishers who wish to send their publications overseas.

Book Distribution Channels

• Online Retailers: E-commerce platforms can significantly expand your brand and product’s reach. Like Mixam’s print-on-demand service, PrintLink, they handle complex details like payment processing and shipping.

• Local Bookstores: Partner with local bookstores to stock your book. It can be a great way to reach a local audience and build relationships within your community.

• Direct Sales: Sell your book directly through your website or at events such as book fairs and signings. This strategy allows you to keep a higher percentage of the sales revenue and engage directly with your readers.

Tips for Marketing Your Book

• Build an Author Platform: Establish an online presence through a website and social media channels. Your website should include information about your book, contact details, and payment methods.

• Leverage Social Media: Engage with readers and promote your book on platforms such as Twitter, Facebook, and Instagram. Even before your book arrives, sharing updates, taking readers behind the scenes, and interacting with your audience is a great way to build buzz around your publication and secure sales.

• Leverage Reviews and Testimonials: Encourage readers to leave reviews and testimonials online. Positive reviews greatly influence potential buyers.

Conclusion

Printing your book can be both an exciting and rewarding undertaking. A successful book print can be secured when you build awareness of the meticulous details of book printing. Whether you're looking for flexibility with POD or the cost efficiency of bulk printing, exploring your options will help you make the best decision for your project. Mixam is here to support you every step of the way with high-quality printing services tailored to your book printing needs.

For more information on book printing, check out the options on our book printing page. You can also check out the array of posts on Mixam's Blog and visit our Support section for helpful guidance and advice on all things print.

Main Image Credit: Ellen M. Valentine (@leatherworkschool)