Jun 4, 2024 • 6 min read

Booklet Templates | The Ultimate Guide to Professional Design

Discover the best practices for creating stunning booklet templates. Learn how to design, customize, and print professional booklets.

Booklet Templates | The Ultimate Guide to Professional Design

Booklets are practical and visually appealing communication tools that elevate commercial and personal projects. They allow you to easily share information, showcase products, or tell a story. Whether you're designing an event program or a custom photo booklet, we'll walk you through everything you need to create professional, eye-catching prints with booklet templates.


Choosing the Right Booklet Template

The right booklet template lays the foundation for effective design. Your template should align with your booklet's purpose and design needs. Here's what you need to consider when making your choice:


Available Options

  • Standard Templates: Ideal for general use, these templates provide a basic structure and layout for your booklet.
  • Custom Templates: These offer more flexibility and can be tailored to specific requirements, making them perfect for individual projects.
  • Premium Templates: These professionally designed templates often have additional customization features and higher-quality design elements.


What to Look Out For

When selecting a template, consider the following factors:

  • Size and Orientation: Ensure the template matches your booklet's original size and orientation.
  • Layout Flexibility: Look for templates that allow you to adjust layouts to suit your content.
  • Design Elements: Choose templates with design elements like headers, footers, and image placeholders that align with your vision.


Factors to Consider

  • Purpose: What is your booklet's intended use? This factor plays a huge role in your template choice, whether for promotional, informational, or personal use.
  • Audience: Do you know your audience well enough? Your target audience's preferences and expectations should be front and center when choosing your template.
  • Budget: What can you afford? Free booklet templates are budget-friendly but may offer limited customization, whereas premium templates can provide advanced features for a fee.


Customization Options

Customization is critical to making a booklet template truly your own:

  • Colors and Fonts: Ensure your chosen template allows you to add customizable elements, such as colors and fonts, to match your brand or project theme.
  • Images and Graphics: Choose templates that support high-resolution images and graphics to maintain a professional appearance and ensure optimum print quality.
  • Layout Adjustments: Look for templates that let you tweak layouts to best fit your content and design needs.


Mixam's Template Solutions

At Mixam, we can help you create the perfect booklet with these tools:

  • Free Layout Templates: Download our free templates and underlay your design in your preferred program. These templates ensure your design elements are within guidelines and fit your chosen print size.
    • How to use Mixam's templates:
      1. Select your print specifications on our Instant Quote Calculator.
      2. Scroll to 'Print Template' and click 'Download your PDF'.
      3. Design within the guidelines and remove the template before exporting your files.
A screenshot showing how customers can download booklet templates from Mixam.
  • Design Online Tool: For those who prefer a more hands-on approach, our Design Online tool features pre-made templates ready for customization.
    • Select 'Design Online' on our Instant Quote Calculator.
    • Choose your template type (Cover & Body, Cover Only, or Body Only).
    • Start designing your booklet straightaway in a pending order before uploading.


Design Tips for Booklet Templates

A well-designed booklet can make a lasting impression. Here are some tips to ensure your design is fit for purpose:


Layout and Formatting Best Practices

Maintaining a consistent booklet layout creates a cohesive and striking presentation that effortlessly guides the reader from page to page. Bleed, trim marks and gutter areas will minimize your content being cut into or removed. Adequate gutters between columns and sections help improve readability and prevent your booklet from appearing cluttered.


Color Schemes and Typography

Choosing a suitable booklet color scheme signals a well-organized and considered design. Select colors that enhance the readability and content aesthetics. Equally important is typography; use readable, print-friendly fonts and maintain consistency in font sizes and styles throughout to make your booklet engaging and accessible.


Imagery and Graphics

High-quality images and graphics are central to an effective booklet design. All images should be high-resolution (300 dpi) to ensure they are clear and sharp. This industry-standard resolution helps avoid pixelation and maintains consistent, high-quality printed materials.

A photograph of a staple-bound booklet depicting a woman sitting under a tree with a bag on a sunny day.
ShoreBags (@shorebags)


White Space and Readability

Ensure your pages are not overcrowded with content. Adequate spacing prevents your booklet from becoming an overwhelming read. It will also help readers focus on and absorb the information presented for a more pleasant reading experience.


Design Consistency

Use the same color schemes, fonts, and styles throughout your custom booklet, from the cover to the back page. This uniformity will tie all the elements together, establish a clear visual identity, build credibility if you're a business, and ensure the content is easy to follow.


Free and Premium Booklet Templates

Mixam's downloadable booklet templates and Design Online tool are free. However, some find that free templates often come with limited customization options, restricting design flexibility and lack of exclusivity since others commonly use them. But they are ideal for budget-conscious projects and those with limited design experience or short deadlines.

On the other hand, purchasing premium templates from websites like Canva and Adobe Stock can be better for more advanced design needs. Premium templates offer extensive customization features, allowing users to tailor their designs to their specific requirements. They're professionally designed and of higher quality, with meticulous attention to detail in layout and visual elements. The main drawback is the higher cost, but whether the benefits justify the expense is up to you.



Creating a professional booklet doesn't have to be daunting. By choosing a suitable template and following design best practices, you can guarantee a stunning booklet that impresses your audience. Whether you use our free online design tool or downloadable templates, Mixam is here to help you every step of the way.

Creating a professional booklet doesn't have to be daunting, and Mixam is here to help you every step of the way. Visit our booklets product page to download layout templates, or select the Design Online option on our Instant Price Calculator to start your design. For more news and inspiration, check out the array of posts on Mixam's Blog and visit our Support section for helpful guidance and advice on all things print.


Image Credit: Pexels

Seeing (and feeling) is believing

Order a Free Sample Pack