Matte/Satin is our recommended default choice for the very best results. It’s a coated paper with a matte finish and only a slight sheen. Matte/Satin is suitable for print jobs containing text and pictures, makes printed colors appear bright and well defined, and is great for readability. If in doubt, choose matte.
Gloss is a coated paper with a high shine. Printed colors appear bright and vivid on gloss paper, making it ideal for displaying striking images and photographs in color.
Unlike gloss or satin, this paper does not have a coating, which gives it a very soft finish. The ink sinks into the paper, giving the color a more understated appearance. Uncoated paper is a great choice for stationary or postcards, since it’s easy to write on and has a prestigious look and feel.
Still unsure about which stock to choose?